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HTML and SEO

Importance of SEO

Search Engine Optimization (SEO) improves a website's visibility in search results, making it easier for users to find the content. SEO takes into account factors such as content quality, site structure, and proper use of keywords.

Meta Tags for SEO

Meta tags provide information about the page content to search engines. The <meta name="description"> and <meta name="keywords"> tags are especially important for SEO, although keywords are less relevant today.

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"In this example, the meta description contains a brief overview of the page's content while meta keywords list keywords related to the topic."

Effective Use of Headings

Headings <h1> to <h6> not only organize content but also help search engines understand the hierarchy of information on the page. It is important to use only one <h1> per page, as it represents the main topic.

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"This example shows a correct heading structure, starting with h1 for the main title and continuing with h2 for secondary sections. This helps search engines identify key content."

Structured Data with Schema.org

Schema.org provides structured data vocabularies that enable search engines to better understand the page content. This helps display additional information in search results, such as reviews and prices.

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"This structured data script uses JSON-LD to describe the page content as a guide to HTML and SEO, providing additional context to search engines."

Open Graph Tags for Social Media

Open Graph tags enhance the display of links on social media. By specifying titles, descriptions, and images, you can control how content is shown when shared on platforms like Facebook and Twitter.

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"These Open Graph tags define the title, description, and image that will appear when the link is shared on social media, ensuring an attractive presentation of the content."

Chapter Conclusion

By following these practices, you can improve your page's visibility in search engines and optimize how your content is displayed on social media. In the next chapter, we will cover how to structure HTML for mobile devices and create responsive design.

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